TV PRESENTER and influencer, Pamela Mtanga, is singing all the way to the bank because business is booming.
Two months ago, she launched her wig brand, Honey Comb Hair which did so well.
Recently, she relaunched it with a website.
The 27-year-old Massive Music presenter from Gqeberha, Eastern Cape said she’s proud of her achievement even though it surprised her.
“I feel like a proud mom at prize giving, and her child is collecting all the awards. In a short period, I realised the immense impact that influencers have on brand marketing. If we are able to do that for brands, why can’t we do it for our own products?
“I had to step back and build a sustainable system for the business to operate on, to meet the growing demand. This includes hiring a workforce and migrating to a website to better manage the business,” she said.
Pamela is also nominated for Music TV Show Presenter of the Year and Social Media Influencer of the Year at the Basadi In Music Awards.
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Pamela has worked with many brands and put as much work into her brand as she does on other brands.
"When I started this business, I had promised myself that I would apply the same creative strategies I apply for my brand collaborations to my business and allow my personality to show through the business. And that is exactly what I did. I am so excited to see it come to life and how it is so refreshing to see it on the website.
“As my biggest competitor, I feel like I am constantly asking myself, ‘what’s next?’ That keeps my flame burning, and I enjoy it. At the same time, I have learnt to balance my need to rest and feed my passion for work and seeing my projects come to life,” Pamela said.
She said she’s looking to grow the brand and open a salon.
“I am taking it one step at a time. The next step is a salon space that provides premium hair and beauty services. Honey Comb is also a holding company, so I plan to expand further than hair within the next five years,” she said.
