SABC Radio is leading the pack in the upcoming 2022 Radio Awards.
The public broadcaster has bagged a total of 111 nominations from 28 categories.
And this is music to Nada Wotshela, the group executive for SABC Radio.
According to Nada, this proved SABC’s authority in the radio broadcasting industry by recording the highest number of nominations.
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“We’re delighted for this recognition. It’s commendable that despite our dominance over many years, our teams have continued to strengthen our on-air programming and off-air activities to deliver a quality product to our audiences. Therefore, this kind of recognition does not come as a surprise, considering the hard work the teams provide,” she said.
“Also, our great strides align with our commitment to deliver our mandate and cater to the demanding and ever-changing needs of our highly valued audiences on all our radio stations. We understand the impact of market cannibalisation and the fact that our audiences are exposed to various media options. As a result, we are compelled to continuously explore industry standards and acceptable means to ensure that we keep our audiences captivated on our platforms,” she added.
She further assured the public that the SABC Radio portfolio remained committed to ensuring optimal performance of its brands against competing stations within its footprint.
