IT'S a bad day for Bacardi star Karabo Kakhu, who is popularly known as Jelly Babie.
The 18-year-old from Mabopane in Tshwane is losing followers and brand partnerships one at a time.
This comes after a video surfaced on social media showing Jelly Babie cursing a cashier at a Big Save supermarket.
In the video, taken by a former associate of the late Vusi Ma R5, she can be heard insulting the cashier, accusing her of disrespect.
“Respect doesn’t come with age. Respect me so that I can respect you. You're a dog. Your job is to be a teller not to ask who I am talking to. Who do you think you are? You are nothing...” she can be heard saying in the video.
After the video went viral, many expressed their disappointment, saying they had lost respect for her because of how she treated the cashier.
In response to the video, Big Save released a statement saying they had temporarily suspended the cashier while they investigate the incident.
“In line with the company code of conduct this is normal practice whilst an investigation is undertaken to establish the circumstances that prevailed, that lead to the incident.
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"It has come to our attention that a TikTok influencer behaved inappropriately towards our staff member and we categorically state that this behaviour is unacceptable, we are committed to protecting the rights and well-being of our employees,” they said.
They said they acknowledge that the staff member's rights and privacy were violated and will be guiding her appropriately in line with the POPIA, as she was filmed without her consent.
Big Save said they call for accountability from Jelly Babie and urged for appropriate action to be taken by apologising publicly to both their employee and the company.
Meanwhile, Jelly Babie's partnership with a hair salon called P Squared Beauty Parlour came to an end because of the video.
“In light of recent events involving Jelly Babie, we've made the decision to end our partnership with her as her behaviour does not align with our values,” they said.
Despite attempts to reach out to Jelly Babie for comment, her phone remained off.
