AFTER the successful launch of the XUV700, Mahindra South Africa has commissioned The Great Escape.
This is in celebration of active living around the Western Cape in the XUV700.
Mzansi is well-known as the global capital for people with active lifestyles, with a range of activities such as exercising, mountain biking, trail running and kayaking.
At the same time, South Africans are social, active and looking to break free after long weekdays with their friends and family.
To best capture the opportunities for an active lifestyle and showcase the capabilities of both man and machine, Mahindra is filming three teams of friends as they compete in adventure activities in WC.
The constant throughout the series is the XUV700. Built from the ground up on an all-new platform, it is the perfect partner to enable active living with its power, capabilities and advanced engineering.
It is the SUV that allows every family to explore the many opportunities for an active lifestyle.
In each episode, the friends challenge each other to an outdoors activity, with the winning team being determined by a jury. It then choose the next day’s activity.
Mahindra fans and adventurers will also get the chance to participate and win an all-expenses paid activity with three friends. More information will be shared on Mahindra SA’s adventure page.
CEO Rajesh Gupta said: “Mahindra has grown its presence and market share in South Africa in a structured and systematic way over the past 18 years. Perhaps our biggest success is not our sales growth, but the way in which we have established the truthfulness behind the brand. We demonstrated the authenticity of our bakkies when we embarked on our expedition in the Karoo Dusk, Dawn and Storm, where we covered 8 500km of some of the continent’s most unforgiving terrain. And, we are doing it again with our new experience, in which teams will be competing in the XUV700.”
This is the second in a trilogy of film series for Mahindra. The first saw it shine the global tourism spotlight in an epic road trip across the country, Namibia and Lesotho in a fleet of Mahindra authentic bakkies.
The new SUV is fitted with a new turbo-petrol 2.0 litre engine that delivers a spirited 149kW and 380Nm, at an entry price of R474 999.
