A UEFA Champions League star backed by world-renowned international artist Jay-Z has now secured one of the most lucrative deals ever.
Inter Milan star Federico Dimarco has landed some big brand deals that are set to benefit him hugely financially, courtesy of athlete management agency Roc Nation Sports International (RNSI).
It has been announced by the agency founded by Jay-Z that the wing-back has penned several significant deals with various brands, including adidas, Soccerment, Versace, Sector 'No Limits' watches and Topps.
The deals, according to RNSI, were made with the intention of increasing the Italy international's off-field popularity throughout the continent and building his portfolio of commercial partnerships.
"Each of these brands are committed to increasing Dimarco's off-pitch visibility throughout Europe and the world," the agency said in a statement.
It went on to express its pride at facilitating the partnerships, adding that it shows the player's strong marketability – an indication that "he has clearly become one of the most well-respected players in all of Serie A".
The 26-year-old shared the same delight and excitement at what the deals mean for his future.
"It's an honour to have recently formed these partnerships that will enable me to represent and support their business endeavours, as well as to enhance my visibility in meaningful ways. Each partnership feels like a natural fit, and I'm really looking forward to what the future holds," the Nerazzurri star said.
All the brands the defender has partnered up with are recognised on a global scale, and all offer various items or services while still relating to him as a person.
Soccerment, for instance, aims to revolutionise football performance analysis, Versace is one of the world's most popular fashion brands, Sector 'No Limits' is an iconic watch brand, and Topps manufacture trading cards and other collectibles.
According to RNSI, Dimarco has also renewed his deal with adidas in what has been described as "one of the most lucrative deals ever secured by an Italian footballer", and has also teamed up with EA Sports for the launch of their new game EA Sports FC 24, during which he showcased his gaming skills via a global live stream.
"As Federico joins forces with various new partners in this next chapter in his career, we at Roc Nation Sports International are so excited to see his brand power and marketability continue to skyrocket, and are extremely proud to have facilitated due recognition for his ongoing success on and off the field," RNSI president Michael Yormark said.
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