08 Dec 2023

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COLUMN | Why a roll-out for an album or an art piece still matters

Phumlani S Langa

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DJ Maphorisa has been on form for years. He is arguably one of the few local acts who could release a project without a roll out strategy.

DJ Maphorisa has been on form for years. He is arguably one of the few local acts who could release a project without a roll out strategy.

Frennie Shivambu/Gallo

There is nothing as important in the arts as being able to market what has been created.

Marketing in any aspect of trade is an essential skill.

I fear that within the arts especially amongst local artists the roll out is a withering approach with artists content to simply do a media run on radio, a few of those music shows on TV and a press release.

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