TECH innovation continues to be a major boost for Capitec Bank.
It recently launched the #LetsStartToday campaign, that allows people to pin a dream such as buying a car, starting a business or owning their first home, on an interactive digital map.
BizCommunity reported that Capitec had implemented a first-of-its-kind map called the Great South African Dream Board in the banking space.
It is reported that after people pinned their dreams on the board, the bank would select a dream every month over the next year and partner with them to turn it into reality.
Group executive of marketing and communications Francois Viviers said they wanted to re-inspire every citizen to want to live better by realising their dreams, and create a nation of rebels who could change Mzansi for the better.
“These rebels are our youth, entrepreneurs and working mothers who defy the constraints of circumstance, challenge the status quo, fight for a new future and inspire generations with new ways of thinking,” Viviers said.
He added that the bank would post financial tips daily on its social media platforms to help elevate South Africans on the quest to achieving their dreams.
In addition, every Friday in November, the bank would gift a few users with vouchers, particularly those who could demonstrate how these tips had helped them live better.
