ALMOST everyone has been affected or knows someone who was tragically affected by drunk driving.
MasterDrive will launch a brand new initiative during Transport Month, titled Driving the Influence.
MasterDrive CEO Eugene Herbert said: “Driving the Influence will bring together a number of industry role-players in a panel discussion who will illustrate the importance of all industries and individuals working together to reduce the epidemic of drunk driving in South Africa.
“A number of speakers will also address the decisions, the impact and issues around employee wellness with regards to drinking and in particular when driving. The panel and speakers were carefully selected to provide a well-rounded perspective on driving under the influence and how we can commit to changing the current status quo that exists in South Africa.”
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Herbert said with commitment from all industries and individuals, they believe they will see a measurable impact on the high rates of drinking and driving on South African roads.
“The importance of this is particularly significant as we head into the first festive season since 2019 without lockdown and greater freedom of movement,” said Herbert.
