ETHEKWINI Municipality has welcomed the South African Music Awards (SAMAs) with open arms.
This was announced by eThekwini Mayor Mxolisi Kaunda as he welcomed back the SAMAs to Durban after eight years. The 29th edition of the awards are set to take place at Inkosi Albert Luthuli International Convention Centre on 17 and 18 November 2023.
Kaunda said the city anticipates a direct spend of R25 816 236 with an injection to the city’s gross domestic product estimated to be R63 million.
“It's a great platform to market destination Durban to the millions of viewers and music lovers who will be attending the SAMAs ahead of the festive season.
“Such events are an opportunity for us to showcase the beauty and adventure that the city has to offer. It's also an opportunity to grow the local economy. We expect 123 job opportunities to be created from hosting the SAMAs, which is also an opportunity for local small businesses to thrive,” he said.
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Kaunda said eThekwini is known for its capability of hosting major events, which bring a major boost for the local tourism sector and related value chains.
He said eThekwini boasts world-class facilities and is always ready to host events, whether big or small.
“We offer five-star accommodation as well as an array of experiences that visitors can enjoy including adventure, culture, heritage, culinary, the beach and shopping.
“The list of activities to enjoy in the city is endless, which is why we can proudly say #DurbanHasMore” said the mayor.
He said that hosting the event will further instil confidence in the city’s readiness to host visitors over the summer season.
