INTRODUCING Ya Rona House: A first-of-its-kind content creator hub in Mzansi.
Content creators have a new home in Joburg.
The Nedbank Cup has announced South Africa’s first fully-fledged creator house called Ya Rona House.
In a press statement, they stated that the house is the ultimate intersection between sports, entertainment and culture, and is attached to this year’s Nedbank Cup – South Africa’s biggest knockout diski tournament.
“While Ya Rona House was designed in the guise of the TikTok-style creator houses seen in America and Europe, it'll feature some of the country’s top creator talents. True to its name, which translates to 'our house', the space will provide guests with some of the most innovative experiences seen in local diski,” the statement read.
With an injection of gaming, fashion, food and music, fans will be able to experience diski like never before.
“Whether it's creating social media content alongside the likes of Primo and Nqobile Khwezi, cooking up a storm with Chef Benny, or challenging football legends like Siphiwe Tshabalala and Teko Modise in an accuracy challenge, fans stand a chance to be part of the action and connect with their love for football in the most exciting way."
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Nedbank’s Group Executive of Marketing and Corporate Affairs Khensani Nobanda said this year, they're elevating the excitement of the tournament and placing their fans at the centre.
“Ya Rona House takes the fan experience beyond the beautiful game and will encompass a myriad of engaging experiences, ensuring that every moment is a celebration of all South Africans. At Nedbank, our priority is to provide leading delightful experiences to clients, and Ya Rona House is a demonstration of this focus,” Khensani said.
Ya Rona House is described as a hotspot where football culture meets lifestyle vibes, creating an electrifying atmosphere that appeals to a diverse audience.
“From immersive content creation sessions to interactive fan experiences, Ya Rona House will showcase the best of Mzansi football, alongside a curated selection of lifestyle offerings, ensuring that there's something for everyone to enjoy,” the statement continued.
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