SKIN grooming is not only for women as more and more men are starting to pay attention to the benefits of having good looking skin.
One of these men is businessman and entertainer, Sipho "Cga Bopha" Masebe (35), who is the ambassador of Skin Renewal Group.
Cga said he has been looking after his skin for as long as he can remember.
"Gone are the days when men used to look unkempt. At our clinic, we see men coming forward to look good," he said.
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He said his role entails promoting the brand in order to lure in more young men and women as well as the elderly. He said for good skin, people must start watching what they eat.
"Minimise on eating pap and other fatty foods like skop and mogodu. Have them, but a little. We want to see more kasi people looking after their skin," said Cga.
Cga has been using Skin Renewal's products and promoting the brand for years.
And he said judging by the number of clients walking through their doors every month, both men and women, it shows their brand is undoubtedly proving to be a leader in the aesthetic industry.
He said that the clinics have transformed the skin and health of patients ranging from 18 to 92 years old.
The group recently opened its 19th clinic in Rosebank, Joburg and is gunning for more.
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Co-founders Dr Maureen Allem and her partner Victor Snyder said they want their clinics to stay abreast of global trends in terms of techniques and innovation to products and treatment.
To give their customers satisfaction and the best treatment, Dr Maureen said they use best lasers.
"We are happy that we use lasers which accommodate all skin types," she said.
She said they recently imported two lasers from Brazil to work specifically on dark skinned patients.
Dr Maureen also emphasised the importance of healthy diet, good sleep and managing stress as some of the factors contributing to good skin.