MOFAYA is officially one of the sponsors of Miss South Africa 2023.
The celebrated South African brand was the first proudly black-owned energy drink in South Africa, and it was co-founded by DJ Sbu (Sibusiso Leope) and Siphiwe Likhuleni Shongwe in 2013.
MoFaya’s Shongwe said MoFaya has come to informally mean “More Fire”, describing the deep-rooted internal burning desire, passion and motivation it inspires and which neatly aligns with its catchy slogan.
“MoFaya has set its business ethos around encouraging the spirit of rolling up your sleeves and making it happen. We have always hoped that our story ignites passion and inspires those who have started to empower themselves and those thinking of starting a business. We celebrate the untold African and South African stories,” he said.
He said the relationship is based on the commonality of shared values and makes the partnership with Miss South Africa a natural fit.
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“We have had a blast working with the Miss South Africa finalists, who are passionate and dynamic young women, making it for themselves and wanting to give back to their communities,” he said.
CEO of the Miss South Africa Organisation, Stephanie Weil, said: “The Miss South Africa Organisation believes in entrepreneurship, and our goal has always been clear: to provide every contestant with the necessary skills to become a savvy and informed career-driven woman with the correct tools to reach her chosen destiny.”
“We are delighted that such an innovative and passionate brand as MoFaya has come on board as a sponsor.” She said.
MoFaya will feature in the first Miss South Africa television show, Crown Chasers, which debuts on SABC3 on Saturday, July 8, at 4pm as well as in the live pageant finale, which takes place at Sun International’s flagship venue, the SunBet Arena at Time Square, Pretoria on Sunday, August 13.
