PEPSICO’S Rockstar Energy recently launched the Rockstar Hustle Fund.
This fund is for content creators who want to take their grind to the next level and receive support to the value of R50 000, with publicity opportunities and additional exposure across the brand’s social media channels.
This initiative aims to help South Africa’s new breed of go-getters to elevate their game.
This will be judged by the three brand ambassadors Nomuzi “Moozlie” Mabena, DJ Shimza and Coachella Randy.
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Moozlie said every hustler knows they have to do whatever it takes to get noticed, and the energy drink is here to help them achieve their goals.
“If there’s one thing that every hustler knows, it’s that getting your foot in the door is half the battle. So, if you can get us to notice you, then you’re one step closer to the R50 000 that will help you achieve your dreams,” she said.
The brand will be giving content creators a chance to showcase their talent through its brand and communication channels.
The three with the best content will receive funding, a bigger platform and be part of the Rockstar family.
PepsiCo’s Sub-Saharan Africa marketing director Marius Vorster said: “Rockstar Energy celebrates the unique culture of young South Africans focused on their journey, fuelling those with multiple hustles on their path to greatness.”
