BUSINESSMAN and record label owner Sakhumzi "Sakkie" Patuleni is passionate about giving young people a platform to build their brands.
Sakkie from Khayelitsha in Cape Town, told Daily Sun that he recently launched his record label called Entertainment Connects Record.
He said he has seen many artists bein exploited and he does not want that to happen again.
Sakkie said he was tired of people taking advantage of young talent. He said he launched his record label in May 2023.
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Sakkie said he was born into a musical family and sang in church choirs.
"When I met Nokwanda RSA in Delft in 2019, she introduced me to Kae Wax, her producer, and IvyT, her second producer, as well as the rest of the Fear Fokkol team. That's when my love of music grew to another level,” he said.
In 2020, they started their own brand called Entertainment Connects Record.
"In 2023, our brand was officially established. Entertainment Connects Record Company is an artist management, promotion, marketing, PR and record label company based in Cape Town," Sakkie said.
He said the challenges they faced when they started their brand were money and lack of connections.
"Currently, we have signed Nokwanda RSA. The other artists are being pushed by us to get known," Sakkie said.
He said they believe in up-and-coming artists.