I guess it is safe to say the VRR PHA! phrase was coined specifically for the Golf R or GTI DSG versions.
The phrase came about when car enthusiasts began describing the sound it makes when upshifting and at the time it was the Golf 5.
More than anything buyers always opted for the DSG equipped Golf GTI or R purely for the noise it produces.
The performance brand Volkswagen R represents the sportiest models in the Volkswagen portfolio.
Volkswagen R have been known to offer performance and comfort all at the same, which has made it the iconic loved performance brand.
This division is introducing a change with the new R logo.
“Volkswagen R is all about excitement and thrill, and in the future, we will continue to focus our efforts on integrating these emotions into the Volkswagen brand. We are taking a strategic and operative approach to working on great products and creating a unique customer experience,” Managing Director of Volkswagen R, Jost Capito said.
In a statement, Capito said the new R logo symbolizes the performance brand’s fresh start.
According to VW the new design is more modern, distinct and sleek.
The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves.
The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity.
Capito emphasized that: “The new logo for the R models and the R-Lines also goes hand in hand with the realignment of the Volkswagen R brand.
“Our entire team is intensely working on the brand and product image and we are looking forward to continuing to roll these out in the coming months.”
