VOLKSWAGEN Group SA continued its positive mark in Mzansi’s passenger car market.
In March, the group reported a total sales of 6 754 units and a market share of 20,5%. Also in March, 30 348 new passenger cars were sold in Mzansi, an increase of 10,1% compared to February.
Relative to March 2018, sales decreased by 5,6%.
The Polo Vivo was the best-selling passenger car in March, with a total sales of 2 498, followed by the Polo, which sold 1 736 units.
In the first quarter of 2019, Volkswagen achieved a market share of 19,9% in the passenger car market, an increase of 1,2% versus 2018 , year to date.
Despite challenging times in the premium segment, Audi delivered a commendable performance in March with a total sales of 787 units.
The Audi A3 Sportback was the best-seller with 193 units.
Audi’s first quarter sales totalled 2 266 units, growing its premium segment market share to 19,4%, a 3,6% increase versus 2018, year to date.
Volkswagen commercial vehicles reported deliveries of 690 units in the light commercial vehicles segment in March, a 5% growth compared to the same time last year.
The Amarok double cab model range boasted the best sales with a total of 188 units sold. Volkswagen Commercial Vehicles had the best first quarter start in four years with sales of 2 173 units, marking a growth of 16,8% compared to the same period last year and ended the first quarter with a market share of 5,1%.
Volkswagen delivered 21 601 vehicles in the first quarter of this year. This promising start has given the company a 23% market share in the local passenger car market – nearly one in every fifth passenger car sold in Mzansi is either an Audi or a VW.
“Faced with a tough and challenging economic climate, the performance of our brands in the first quarter of 2019 is encouraging. All of our three Brands – Volkswagen Passenger, Audi and Volkswagen Commercial Vehicles - performed well in their respective segments. We hope to maintain this positive trend into the next quarter,” said Mike Glendinning, Director: Sales and Marketing, VWSA.
