MTN’s support of the South African national rugby team was further bolstered today following the announcement that the country’s rugby fans will be given the chance to join the Springboks in Japan later this year.
These lucky fans will have the experience of a lifetime; travelling to Japan where they will explore the country’s rich cultural history - before the highlight of the trip where they will cheer for our nation with pride.
Mapula Bodibe, Consumer Business Unit Executive at MTN SA says: “We are beyond proud to be the brand behind the Springboks as they take on what is set to be the most competitive rugby event yet, with many teams vying for the biggest prize ever. For us, rugby is about more than just the game, it is a means to unite a nation under a common goal”.
“In providing the experience of taking rugby fans on a trip to Japan, MTN are adding South African voices which otherwise would not have been there to support the Springboks, giving expression to the campaign message: ‘WeGotU, Bokke’”, explains Bodibe.
Mark Alexander, President of the South African Rugby Union, praised MTN for their initiative with the ‘WeGotU, Bokke’ campaign and urged South Africans to show their support for the Boks by getting involved with the campaign activities.
“MTN, as proud national team sponsor, is a great supporter of Springbok rugby and this campaign is a very innovative way of galvanising South African support behind our national team in this very important year. Each time that our team plays, they will know they can count on the backing of our passionate, sports loving nation, thanks to the MTN ‘WeGotU, Bokke’ campaign,” explains Alexander.
To stand a chance to be one of fans going to Japan, Contract and PayAsYouGo customers need to sign-up, upgrade or recharge on qualifying MTN products. In doing so, they will receive automatic entries into a draw to join the Boks in Japan. The more you spend, the more entries you get into the draw.
MTN is a long-standing supporter of South African sporting ambitions and this competition affords the brand the opportunity to not only provide a unique and exclusive experience, but to further brighten the lives of its customers, MTN employees and ordinary people of South Africa. More importantly, to show the Bokke that the nation stands behind them wherever they are.