SINCE inception in the mid-1990s, smartphones have grown exponentially as communication tools in terms of what they offer the end user.
As they continue to advance in their offerings, smart device manufacturers are creating new-generation technology that promises to redefine limits of innovation. This relentless pace of technological advancement indicates that new features such as AI integration, machine learning and edge computing are here to stay.
According to ZDNet, the top five global smartphone trends for 2024 include on-device Artificial Intelligence, the introduction of foldable, and periscope lenses.
While these may be trending topics across the tech space, global smart device leader HONOR has been hard at work bringing these innovations to life, thanks to its new flagship Magic Series, particularly the HONOR Magic6 Pro.
A powerhouse of advanced technology packed with generative features that provide ultimate user experience – the HONOR Magic6 Pro defies ordinary smartphones traditions. Let’s take a deeper dive into what the device has to offer:
A Four-Layer Structure to Enhance User Experience
HONOR's AI integration spans four layers, each enhancing user experience in a unique way. The first layer employs platform-level AI to unify devices, enabling effortless sharing and seamless synchronisation.
Layer two focuses on reconstructing a single-device OS for an enhanced understanding of user needs over time, exemplified by features like Magic Portal and Intent-based UI.
The third layer applies AI directly on devices, enhancing functions like photo cropping and rendering. Lastly, the fourth layer combines on-device and cloud-based AI, exemplified in HONOR's AI Privacy Call. This ensures user privacy through directional sound emission.
The Ultimate Camera Smartphone Camera, According to DXOMARK
The HONOR Magic6 Pro sports a new-generation AI Falcon Camera system – equipped with intelligent AI capabilities. Receiving a Gold DXOMARK score of 158 points, the device has been named, "Ultimate Camera Smartphone".
Blurry shots are a thing of the past, thanks to HONOR’s new AI Motion Sensing Capture, which uses generative technology to optimise pictures and videos to help capture those fleeting moments.
AI technology embedded into the camera system recognises and adapts to every unique and dynamic scenario, ensuring exceptional quality and clarity. The updated version of the HONOR AI Falcon Camera holds over 8 million images, 28 times larger than the previous generation, within its AI network.
Experience the Magic with HONOR’s Magic Portal
One of the many standout features is Magic Portal, a new AI feature designed with the consumer in mind. This innovative technology enables the device to interpret text messages, images and user behaviour. Based on its learnings, it can predict and offer quick-click solutions.
Copying an address? The Magic Portal will offer to move it to the navigation app or pop-open a social media platform after the user has taken a picture to post it.
Keeping Calls Confidential
The world has become a place where more and more people crave privacy. HONOR’s advanced developments have led to the introduction of AI Privacy Call 3.0 – a real game-changer in the smartphone industry.
This new piece of tech addresses sound leakage, a common concern for those who answer calls in public spaces. With a combination of AI and hardware, this feature directs sound straight to the user’s ear to ensure conversations remain confidential in open spaces.
The HONOR Magic6 Pro confirms the brand’s dedication to producing and offering cutting-edge technological advancements, especially in the AI realm.
Pricing and Availability
The HONOR Magic6 Pro is available in Black and Epi Green at selected retailers for the recommended retail price of R27,999.
For more information, please visit HONOR at https://www.hihonor.com/za/phones/honor-magic6-pro/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.
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