What’s a launch without a few of our favourite faces in the entertainment industry?
We were out at the launch of the new Absolut Lime launch in Bryanston, north of Johannesburg on Wednesday and ran into some of your faves.
Absolut has officially declared that this festive season, summer time is lime time as the vodka brand launched its first new flavoured vodka in four years.
Nearly 30 years after launching Absolut Citron, the top-selling lemon flavoured vodka, the brand finally perfects the recipe for Absolut Lime; a lime flavoured vodka made with natural ingredients.
Fresh and fruity with a distinct note of freshly pressed lime, Absolut Lime is perfect for refreshing drinks that taste like expertly crafted cocktails.
“I’ve created many flavoured vodka’s in my 30-year career, however, perfecting the complexity of lime has always been a challenge. The blend we’re crafted for Absolut Lime achieves everything we were looking for, offering a full-bodied character that is both complex and refreshing, and like all Absolut flavours, made from natural ingredients with no added sugar,” said Absolut’s Director of sensory Design, Per Hermansson.
For more inspiration on how to get your Lime Time experience this summer with Absolut Lime in refreshing cocktails, visit Absolut.com
