Popular, delicious, and sacred in some cultures – beef is the principal ingredient for many South Africans’ favourite past time – the braai.
Many families in South Africa grew up with beef on their plates, whether for traditional and customary purposes or just enjoying it in a hearty breakfast or with a glass of their favourite red wine.
South African beef is in demand the world over and this popularity for Mzansi’s beef isn’t limited to consumers abroad – our taste for beef continues to grow annually. Even with the economic impact of Covid-19 on consumers’ pockets, the local beef industry is optimistic that it will recover as the economy does a turnaround. Basically, South Africans love their beef no matter how it’s served.
