Ladies and gentlemen, it’s time to saddle up.
The 2024 Durban July theme has officially been announced as ‘Ride the Wave’ through an unexpected act of mischief.
Graffitti art painted across the Hollywoodbets billboard on Sandton Drive in Johannesburg turned out to be the latest innovative advertising campaign for one of the biggest horse racing events on the continent.
Durban-based artist Shaun Oakley, who goes by Damn Vandal, completed the 30-metre-wide mural showcasing the true essence of the glamour, prestige and sportsmanship of the Durban July.
This year’s event will be on Saturday, 6 July 2024, at the Hollywoodbets Greyville racecourse and with tickets going live on April after a spectacular theme reveal, it’s sure to be one not to miss.
Officially announcing the Ride the Wave theme on their website, Hollywoodbets encourages eager attendees to immerse themselves in waves of creativity.
“Pressed white breeches and brightly coloured silks, mirror a tapestry of towels on the beach. Marvel at the power of nature, it leaves one in awe, beyond speech,” their annual poem attached to each year’s theme reads.
READ MORE | GALLERY | Out of this world couture from Nandi Madida and more – top looks from the 2023 Durban July
There’s much to interpret from this year’s theme and we can’t wait to see Mzansi’s A-listers and glamorous guests alike show up in their most luxurious and creative wardrobe.
As we await the 2024 Durban July, let’s look back at some of the best looks from past themes:
2023, Out of this world
Esteemed guests showed up in intergalactic gowns and extravagant pieces that truly looked extraterrestrial.
Nandi Madida in Keys Fashion
Lamiez Holworthy in Masango by Siphosihle
2022, Show me the honey
After a two-year in-person hiatus brought on by the Covid-19 pandemic, the Durban July returned in 2022 subtle florals and sweet colours to celebrate the races.
Jessica Nkosi in Ruberto Scholtz
Mihlali Ndamase in Keys Fashion
2019, Stars of Africa
Under the twinkling stars of the KwaZulu-Natal sky breathing in the warm Durban air, elites showed up and showed out in sparkling attire and sleek button downs to celebrate the races.
Unathi Nkayi in Asanda Madyibi and Anita Ferreira Designs
Cassper Nyovest
2018, It is time
In 2018, fashionistas and designers created timeless style pieces reminiscent of old Hollywood and vintage glamour.
Sarah Langa in D'ORÉ Fashion
