PUMA has officially launched the 2023/24 Borussia Dortmund Home kit, using a concept from a fan design contest aimed at showing appreciation for the club's passionate supporters. Check it out!
What's the story?
German sportswear giants PUMA has unveiled Borussia Dortmund's Home kit for next season, the result of a fan design contest aimed at showing love to the most passionate football fanbase across the globe.
'Made for Borussia. Made by Borussen,' as stated by the club, this jersey embodies BVB pride, the jersey pays honours the club's fortress of a home stadium.
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Let's take a closer look...
2023/24 Borussia Dortmund Home kit.
The new Borussia Dortmund Home kit is here! and PUMA along with the Bundesliga leaders opted for a design from a fan contest, which garnered more than 15 000 worldwide submissions.
A panel led by club captain Marco Reus and BVB legend Dedê, narrowed down the options to nine exceptional designs, with the final design chosen through a public vote.
The kit embodies BVB pride, showcases a silhouette of the club's cherished home, Signal Iduna Park, in the trademark black and yellow colours.
"Collaborating with BVB on this fan-designed kit has been a rewarding experience. Their fans are extraordinary, and we were delighted to create this opportunity for them," said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel.
Narrowing down over 15,000 entries to nine fantastic options, we entrusted the final decision to the fans who are at the heart of this great Club. We're thrilled about the final product and hope the fans share our enthusiasm."
"We're proud to offer our fans the chance to design the Club's kit for the 23/24 season and involve them in this process. The iconic stadium silhouette and the great number of submissions exceeded our expectations, and we‘re looking forward to seeing our fans in the Yellow Wall wearing the jersey next season," said Dortmund's managing director, Carsten Cramer.
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This jersey features PUMA's statement cutting-edge technology and is made with 100% recycled materials, excluding the trims and some design details on it.
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