PUMA has revealed the first-ever Palermo campaign, starring Manchester City playmaker Jack Grealish, well on his way to becoming a style icon. Check it out!
What's the story?
Embracing an effortless Italian-style philosophy while bringing together past and present football DNA, PUMA's latest campaign features Jack Grealish.
The stylish England international puts his own spin on the Palermo, an archetype of '80s terrace style that is back for 2023.
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Let's take a closer look...
Grealish fronts Palermo campaign
Football culture is more than just a trend or a style, it’s a mood. The PUMA Palermo kicks are back from the '80s looking sleeker, fresher, and in bright new colorways.
Lacing up the PUMA Palermo in vibrant new colour schemes, Jack Grealish showcases the timeless low top, featuring a characteristic tag on the upper, a T-toe construction, and the classic gum outsole.
Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an oversized topcoat, in addition to a pitch-inspired look including PUMA tricot and burgundy corduroy trousers.
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The Palermo was originally part of a series of PUMA sneakers that raised a glass to some of Europe's most famous capitals, including London, Oslo, and many more.
Now, the Palermo is treated to a suite of new colourways and they're priced at R1 899 on the PUMA website.
The next chapter in the journey of the PUMA Palermo officially kicks off globally on 20 October, with much more to come in 2023.
Take a look at Grealish working his magic in the PUMA Palermo sneakers:
Take a scroll through the gallery to see Grealish and the Palermo's he wore:
Have your say on the PUMA Palermo sneakers...
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