After beginning the 2023/24 season with a sponsor on the front of their jersey, Chelsea have now reportedly landed a staggering £40 million (R927 million) shirt deal.
The London side have reportedly struck a partnership with sports technology company Infinite Athlete after being granted Premier League approval, according to The Telegraph via GOAL.
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The agreement between Chelsea and their new shirt sponsor is said to have become valid on Wednesday after the League declared its satisfaction towards the fair market values that were met.
Finding a sponsor to feature on the front of their shirts proved to be an arduous task for the London-based club, after deals with Paramount+ fell through, reportedly due to Premier League broadcasting regulations, and negotiations with an online casino broke down after fans expressed their frustration.
Chelsea now just have one more game to play without meaningful decorations on the front of their shirt. They take on Brighton on Wednesday in a Carabao Cup encounter at Stamford Bridge.
However, it is believed that Chelsea will sport their new-look kits in an away clash to Fulham int he Premier League.
Infinite Athlete is officially Chelsea’s new front of shirt sponsor! ???? pic.twitter.com/qhww5ri9fs
— LDN (@LDNFootbalI) September 26, 2023
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