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Expert tips for landing your first job in SA's challenging economy

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Career coach, Phephile Simelane, gives some tips on how you can use personal branding to get your first job.
Career coach, Phephile Simelane, gives some tips on how you can use personal branding to get your first job.
Peter Dazeley

Let’s face it, our economy isn’t doing so well right now, and this has taken a toll on the country’s labour market.

For someone who’s looking for their first job, seeking employment at this time can be an even more daunting task. It's a job in itself.

With the right guidance and support, however, you can turn this milestone from being overwhelming to an exciting one marked as the beginning of a successful career journey.

At the recent Achieva Exchange Market Day hosted at Maponya Mall by Standard Bank, career coach Phephile Simelane, shared invaluable insights during her personal branding masterclass, aimed at equipping young professionals with the tools they need to thrive in their careers.

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In an interview with DRUM, Phephile provide practical advice on navigating the complexities of the modern job market.

1.      Setting goals and building personal brands

Simelane emphasises the importance of setting clear goals and envisioning one's future with intentionality.

"You have to be very intentional about the things that you want to achieve in your life. If you're not writing it down, it’s just a dream," explains Phephile.

She further elaborates on the importance of personal branding, which refers to how one promotes themselves. She highlights the need for individuals to package themselves effectively from the outset.

"Before you even walk in through the door, your CV needs to talk to who you are and what you're about. Your brand is important, especially when competing in a crowded job market."

2.      Financial literacy and responsibility

Addressing the often-overlooked aspect of financial management, Phephile urged young professionals to demystify the taboo surrounding money. "

Taking away the secrecy and sometimes the shame that comes with dealing with money is crucial," she emphasises.

"It's important to talk about money, seek out information, and have open conversations about financial goals and responsibilities."

She acknowledges the challenges that many young professionals face, particularly those burdened with student debt and family obligations. "Managing money is not easy, especially in your first job," she acknowledges. "But by budgeting, tracking expenses, and seeking additional sources of income, individuals can gradually gain financial stability."

3.      Changing financial habits and seeking advice

When asked about changing bad financial habits, Simelane remains optimistic.

"Any habit can be changed, but you can’t change what you don’t notice," she observes.

She stresses the importance of seeking financial advice early on and encourages young professionals to use available resources, such as free financial advice from banks, and looking for someone who can be your mentor.

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4.      The path to success in your first job

Phephile shared valuable advice for those embarking on their first job journey.

"Build your personal brand based on professionalism, diligence, and a willingness to learn," she advises. "But remember, relationships matter just as much as skills, so invest in building meaningful connections with colleagues and mentors."

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