THE National Association of Automobile Manufacturers of South Africa (Naamsa) has revealed Mahindra as Mzansi’s fastest-growing brand.
This was revealed in the association’s vehicle sales statistics for last month, which also included final industry sales figures for the whole of last year.
The report shows that Mahindra increased its sales volume by 78% compared to 2021.
This is the highest of all the vehicle brands that report their sales to Naamsa and more than five times the market average.
The report further shows that Mahindra grew its total sales in the passenger vehicle market by 80% to 4 027 vehicles in 2022, and its light commercial by 77% to 8 885 vehicles.
Mahindra hit an average monthly sales figure in excess of 1 000 units per month, breaking through the magical 10 000 unit per annum mark for the first time and reaching close to 14 000 total sales for the year.
This is also the second year since 2019 that Mahindra has been crowned South Africa’s fastest growing brand and the fourth year in the past five that the brand has been among the country’s fastest growing brands.
The Mahindra Pik Up was the fastest growing bakkie brand in the market, reaching the top of the leader board in growth for bakkies overall and for the single cab market in particular.
The XUV300, the safest car in Africa as tested by the GNCAP was the fastest-growing compact SUV in its addressable segment, with 2 079 units finding homes in 2022.
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“Our sales success in 2022 and our title as South Africa’s fastest-growing vehicle brand can be attributed to our entire network, including our assembly plant in Durban that had to make do with component shortages and our dealers who supported customers on our waiting list,” said CEO of Mahindra South Africa, Rajesh Gupta.
