WATCH: How Audi's digital OLED rear lights work

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Photo: Glacier White
Photo: Glacier White

Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings.

In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization.

Systematic light digitization is making all of this possible.

It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized.



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