Volvo Car SA hits record segment share!

Volvo's All Electric Range. Photo: Motorpress.
Volvo's All Electric Range. Photo: Motorpress.

VOLVO Car South Africa reported its highest-ever premium segment share last month, demonstrating the local market’s growing appetite for electrified cars from the Swedish manufacturer.

Volvo Cars South Africa announced in March this year that all model ranges in its local lineup would be electrified, including mild-hybrid, plug-in hybrid, and all-electric variants in line with Volvo’s global ambitions of becoming a fully electric car company by 2030.

The very next month, Volvo Car SA achieved a record of more than 12% share of South Africa’s premium segment, up from the 10.7% figure reported a year prior in April last year.

Electrified vehicles accounted for nearly half of Volvo’s local sales last month, with the mild-hybrid B5 power trains offered in the XC60 and XC90 ranges proving particularly popular with South African buyers.

Meanwhile, the T8 Recharge plug-in hybrid variants that sit on the top of the XC60 and XC90 line-ups accounted for an impressive 12% of April 2022’s total sales tally, with that figure rising to almost 17% when adding the XC40 P8 Recharge AWD, Volvo’s first fully electric vehicle to the mix.

Managing director at Volvo Car South Africa, Greg Maruszewski, said that the growing demand for Volvo’s electrified vehicles, as illustrated by the sharp increase in the share of Recharge models in the company’s total sales, shows the firm’s current mix of power train options is well suited to the local premium market.

“Our renewed range offers buyers in South Africa’s premium segment various power train choices, including mild-hybrid, plug-in hybrid and all-electric variants, and our April performance is indicative of a growing local calling for more electrified vehicles.

“The share of Recharge models, which will soon be further bolstered by the arrival of the single-motor XC40 P6 Recharge, will continue to grow as Volvo increases its production capacity of plug-in hybrid and fully electric cars, and local interest climbs higher still,” said Maruszewski.

Volvo Car SA’s impressive figures were achieved despite the broader industry grappling with supply constraints and stock shortages, and despite last month traditionally being a relatively slow sales month in South Africa owing to the high number of public holidays.

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