HUMAN Settlements deputy minister Pam Tshwete is happy that the partnership between her department and private companies is bearing fruits.
Speaking at the Property Practitioners Regulatory Authority (PPRA) and Rawson Property Group franchise launch on Thursday, 14 March at Premier Hotel in Kempton Park, she said the property industry was transforming.
Nine new real estate owners received their certificates after they underwent training from Rawson.
“It’s a great day for me and the department. It’s a great moment for the real estate industry because future generations will draw inspiration when they research all trailblazers and trendsetters in the midst. You are a leading example of transformation,” said Tshwete.
She urged new owners to grab the opportunity with both hands and go out and make waves. “Property market is worth R5,9 trillion. Work diligently, make money and grow,” she said.
She said the venture will create new jobs that are much needed in Mzansi. She said when challenges arise, the new owner must make use of support or mentorship from Rawson and the department is available to help.
“Transformation cannot happen without intentional and sustained mentorship. Today I call on you to prioritise transformation and inclusion of women in your value chain. The department resolved to use its value chain to promote access to socio-economic opportunities for designated groups, mainly women, youth and people with disabilities,” said Tshwete.
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Rawson managing director, Tony Clarke said despite noble intentions, progress has not been made as anticipated. He said nevertheless, there was commitment to instigate meaningful change going forward.
"Genuine transformation cannot be realised through mere fiscal donations as these have failed to establish long lasting businesses and brands," he said.
Clarke said they taught the franchise owners how to fish instead of giving them fish for a day. He said challenges facing new operators include brand recognition, financial resources and quality business leads.
“No matter what value small franchisees bring to the table, they struggle to gain trust from potential buyers, something that big companies have already built. Talent acquisition and retention is also an issue for small businesses,” said Clarke.
PPRA acting CEO Thato Ramaili said she was excited to see black people being given an opportunity to own Rawson franchises.
"I would like to thank Rawson for sharing a piece of the pie in joining hands with PPRA as the regulator to transform the sector,” she said.
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