THE award-winning next-generation experiential department store, We Are EGG, officially launched its second one at the Zone in Rosebank, Joburg, accommodating more than 650 esteemed guests.
The launch, on Tuesday, 15 November, was attended by celebrities, influencers and media guests to witness the beautifully curated, massive 3 000 square metre store.
Celebs such as Candice Modiselle, Angel Sithole, Thandy Matlaila, Cedric Fourie, Kim Jayde, Taryn Louch and Gigi Lamayne graced the event.
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The store, opened last month, aims to not only offer the ultimate curated shopping experience under one roof, but also a lifestyle destination – with a coffee shop and soon-to-open restaurant.
It features some of the freshest fashion brands for men, women and kids such as A Love Supreme, Allegra, Altessa Altamura, ANEA, Armo Accessories and Zoja Designs, among others.
The fashion hub includes more than 150 carefully selected brands, 85% of which are South African-owned, with a significant percentage being female-owned.
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The first store was launched in Cavendish Square, Cape Town, in December 2020, by local retail pioneers Paul Simon and Arie Fabian, in partnership with Old Mutual.
The new Rosebank store was created with the Joburg customer in mind, and has been built on a similar model to the iconic UK-based Selfridges department store.
