UMHLOBO Wenene FM has introduced a heritage initiative called Khenketha NoMhlobo Cultural and Heritage Experience.
This programme embarks on a cultural exchange journey to Bulawayo, Zimbabwe, starting from Monday, 18 to Thursday, 21 September.
The purpose of this is to encourage connections among Xhosa speakers in South Africa and Zimbabwe while celebrating their shared cultural heritage.
This year marks a significant milestone for the Xhosas - 200 years of celebrating the written form of Xhosa. The language, according to the Pan South African Language Board, is spoken by nearly eight million people in Mzansi, with more than four million choosing Umhlobo Wenene FM as their station of choice.
Umhlobo Wenene FM business manager Loyiso Bala said: “To commemorate this historic occasion, Umhlobo Wenene FM will embark on a symbolic trip to Zimbabwe, one of South Africa’s neighbouring countries.”
The radio station will organise a series of interactive events and discussions centred on Xhosa language, music, traditions, and customs.
“This heritage experience presents an invaluable opportunity for Umhlobo Wenene FM to connect with their Xhosa counterparts in Bulawayo and engage in a meaningful exchange of ideas, stories, and experiences,” he told Daily Sun.
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He said that Umhlobo Wenene is thrilled to offer a once-in-a-lifetime opportunity for one fortunate listener and their partner to accompany the station’s personalities on this extraordinary journey.
“The selected winner will have the privilege of participating in the cultural exchange programme, engaging in various tourism activities, and immersing themselves in the vibrant Xhosa-speaking community in Bulawayo,” he said.
The Khenketha NoMhlobo Cultural and Heritage Experience will feature educational segments exploring the history, customs, and traditions of the tribe, offering valuable insights and knowledge to both tribal members and the public.
This content will be shared through the station’s digital platforms to preserve and share Xhosa’s rich cultural heritage.
Loyiso said he's excited to embark on this cultural and heritage journey during September, which coincides with Heritage and Tourism Month in South Africa and World Tourism Day.
“Our three-pronged approach to this year’s national and global commemorations transcends geographical boundaries and unites Xhosa speakers. This initiative is a testament to the power of language and culture in bringing communities together,” Loyiso said.
