EMTEE is focusing on building his record label!
The well-known rapper and hip-hop artist, whose real name is Mthembeni Ndevu (29), said Emtee Records, which opened in 2019, is his baby and he wants to put more energy into it.
The Roll Up hitmaker said he is taking more of a back seat to give his artists an opportunity but he is not leaving music.
“Music is the reason why I’m still alive today. Music is in my blood. I will stick to hip hop until the day I die,” said Emtee.
“I will only be taking the front stage in some performances and dropping songs here and there.”
He said his company doesn’t have a lot of resources but he is hopeful that it will grow.
“People should be on the lookout for a single soon,” he said.
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He released the album Logan with 17 tracks last year.
“I will keep the ball rolling. I’ve made many changes in my life and I’m becoming a better version of myself.
“I have a close relationship with my fans. I listen to their opinions,” he said.
“I am very grateful for everything in my life, both the good or bad.”
He said he is still learning to manage his music company.
His message to up-and-coming artists is that they should educate themselves for the direction they are taking because music is a tricky game.
“Stay true to yourself and work on your craft but most importantly, believe in yourself,” he said.
Emtee Records artist Luthando “Lolli Native” Dekeni said: “It’s a great honour to work with Emtee. I learn from him how the industry works and how to make my moves.”
