SABC1 viewers are in for a treat as the channel transforms its weekday evenings into an uninterrupted prime time local drama experience.
Starting 4 March, the channel will have a two-hour prime time local drama block from 7.30pm to 9.30pm on weekdays.
After many years of the popular SABC1 educational soapie Skeem Saam airing at 6.30pm weekdays, will now be moved to 7.30pm weekdays.
Since 2011, Skeem Saam was aired at 6.30pm, followed by Nguni news (Xhosa and Zulu) at 7.30pm and at 7.30pm there were different shows including sitcoms and game shows.
SABC1 said the decision to move Skeem Saam to 7.30pm is in line with SABC Entertainment’s strategy to amplify its primetime local drama offering to its viewers from 7.30pm to 9.30pm with SABC1’s Skeem Saam, Generation The Legacy, Uzalo and SABC2's Muvhango.
The channel said their intention is to target a broader audience and ensure the platform remains competitive.
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SABC1 channel head Ofentse Thinane said for years, the SABC1 audience has made a plea, requesting to change the Skeen Saam time slot, stating that the show time slot is too early for some as the show broadcasts during the travelling time for a lot of the viewers.
Peu Communications Solutions publicity manager Sumaya Petersen Magola said a timeslot change in their 12th season will definitely be a big change for them and it's something they will have to adjust to.
“We are positive that the change will give us an opportunity to expand and reach a larger audience. We have great stories lined up and we can’t wait for our viewers to tune in,” Sumaya said.
Skeem Saam is set in Joburg and Turfloop, and revolves around the ups and down of teenagers trying to find their way through life’s struggles.
