KALAWA Jazmee Records is filming its first reality show.
The record label, that has worked with acts such as Boom Shaka, Bongo Maffin, Uhuru and Busiswa, said the show would start broadcasting soon.
Label manager Vinolia Ganess told Daily Sun that the 13-episode show would allow South Africans to see what went on behind the scenes.
“Kalawa has been known to grow the freshest talent in the industry, and turn it into superstars,” she said.
“Idols season 16 was the first year we signed with the competition as the record label partner. We know that South Africans would like to see what goes on with the contestants we’ve signed.
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“Therefore, we wanted to take people on a behind-the-scenes journey to see how they became superstars.”
Vinolia told the People’s Paper that people would see why they called the label the University of Kalawa.
“You will get to see how these youngsters are introduced to the music industry, and how we shape them into superstars,” she said.
The cast of the show will include the Idols contestants who joined the label last year.
“It will feature Mr Music, Brandon Dhludhlu, Zama Khumalo, ZanoThando and Ndoni,” she added.
She said viewers would see directors Oscar “Oskido” Mdlongwa, Mandla “Spikiri” Mofokeng, Bruce Tebogo “Dope” Sebitlo, Zynne “Mahoota” Sibika, and Don Laka working their magic.
Vinolia said filming the show was exciting, yet challenging.
“All the Idols SA contestants had already participated in the competition, which really grew their confidence in front of the camera. There were some incredibly beautiful moments. Fans must wait for the show.”
Vinolia said the name of the show and the date it would start airing would be announced soon.