IN a grave decision, former Kaizer Chiefs defender Jimmy Tau has been substituted.

Jimmy was a partner at Bataung Memorial Tombstones, but now Muvhango actress Sindi Dlathu has joined the company.

Sunday Sun sources close to the former soccer player claimed the burial company was gatvol with Jimmy after he “failed to deliver”.

A source claimed owners weren’t happy that Jimmy couldn’t meet his contractual obligations.

One source said Jimmy was supposed to bring in new customers from the Northern Cape, especially in his hometown, Kimberley.

Another source said the company was aiming to open more branches and dominate Kimberley using Jimmy’s influence as someone who is from that area.

“To be honest, he failed to grow the business around Kimberley.

“It was that simple,” said the source.

This insider added Jimmy got arrogant after making money through his other business ventures.

He said Jimmy didn’t have enough free time to promote Bataung Memorial Tombstones.

“Do you see Jimmy being humble and rallying people to join the company?” asked the source.

He added Jimmy couldn’t be bothered to boost Bataung, as his other interests are flourishing.

The source said the company has now replaced Jimmy with Muvhango actress Sindi Dlathu, who was announced yesterday as its celebrity ambassador.

“It’s not the same deal as Jimmy.

“She’s more the face of the company.

“When they have events, she’ll MC and also have other responsibilities,” said the source.

Bataung owner, Lebohang Khitsane, said: “We decided to close the Kimberley branch because it wasn’t profitable.

“Jimmy’s resigned, but it was a business decision we took.

“We’ve given him back his shares.

“I can also confirm that Sindi is now our brand ambassador.”

Yesterday neither Jimmy nor Sindi were available for comment.