THE opening of the all-new Jaguar Land Rover Experience Joburg facility is the peak of a R1,3 billion investment in Mzansi.

The British motoring giant is showing a commitment, not only to business, but to people, employees, the environment and the future of motoring in our market.

Richard Gouverneur, managing director of Jaguar Land Rover South Africa and sub-Sahara Africa, said in a statement: “Though the process has taken place over a few years and may not be visible as a single outlay, we have successfully facelifted the Jaguar Land Rover’s entire business in South Africa.

“We have modernised every function of our company, from the look and feel of our dealerships, to the way we engage with customers and train our staff receives.

“The vehicles we offer are cutting-edge, and our customer engagement model needs to be too.”

The way people buy cars is evolving so the ways in which products are presented needs to change with the times.

“The revamped Experience Joburg facility in Lonehill offers more than just static displays of shiny new metal.”

The R100 million investment gives people a glimpse of both the heritage and the lifestyles that come with the Jaguar and Land Rover brands respectively.

“Jaguar Land Rover Experience Joburg allows a fully immersive look into our world.

“This new facility is like a playground for people and cars with connected technologies to amplify the experience.

“I’d like to personally invite everyone to come and visit.”

While the core proposition of EXPERIENCE Joburg is a range of driving experiences in any one of Jaguar Land Rover’s vehicles on a variety of skidpans, handling tracks and off-road obstacles, the facility actually offers much more. An exquisite restaurant is open to the public for breakfast and lunch, corporates are invited to hire a 52-seater cinema for product launches, and a range of flexible board rooms is available for meetings.

An initial investment of over R30 million saw Jaguar Land Rover install more than 80 public charging stations in partnership with GridCars across Mzansi last year. The Jaguar Powerway, as it’s called, comprises public chargers at every Jaguar Land Rover dealership nationwide as well as at various points of convenience such as motorway rest stops and shopping centres in city hubs.