Isuzu is ready to take on the big guns in the SUV market with its latest, the mu-X.
The mu-X will compete with the Toyota Fortuner, Mitsubishi Pajero Sport and Ford Everest when it lands on African shores after June.
It will be the first new entry in the SUV market for Isuzu since the introduction of the Trooper and Frontier in 1992 and 1998.
According to Isuzu, the mu-X has had favourable reactions with customers around the world and it will extend the Isuzu product range offerings to customers, who can choose between the rugged and capable bakkie or a sophisticated SUV for work and leisure.
The Japanese carmaker claims that the mu-X is the brand’s most refined and robust SUV yet.
It is currently sold in a number of countries across the world, which includes Thailand, Australia and Philippines, where it holds the market leader’s share.
“We are excited about the addition of the mu-X to the Isuzu portfolio.
“We offer customers a SUV originating from a strong brand that is trusted and known for reliability by South Africans,” said Isuzu.
Like Isuzu’s bakkies, the mu-X will show Isuzu’s rich design heritage backed by decades of experience in diesel engine technology.
The mu-X is powered by Isuzu’s proven three-litre engine packed with many advanced, active safety features.
The SUV’s car-like handling, with exceptional ride comfort, is supported by the five-link rear suspension.
In addition, the seven seat configuration, with ample passenger legroom, promises a comfortable ride for the family whether on road or off the beaten track.
