This festive season, Reach for a Dream is asking businesses and people to buy a bear and make a difference to a sick child’s life.
At a cost of R100 each, a bear can be given as a Christmas gift or donated back to the charity where they’ll be distributed to paediatric wards countrywide.
The campaign, currently in its third year, has distributed over 10 000 bears to children suffering from a range of illness and deadly diseases. The toys provide a welcome distraction from the medical treatment and help reduce some of the anxiety and fear which children may experience during their hospital stay.
Reach for a Dream’s CEO, Julia Sotirianakos, said: “The joy and comfort which a simple stuffed bear brings to an often lonely and suffering child is huge. We have also seen the relief and appreciation on the faces of family members who are not able to provide any relief to little loved ones.”
The campaign is driven on a need-by-need basis, with a goal of 5 000 bears requiring new friends in children’s hospital beds, this festive season 2016.
“Although we distribute bears through the whole year, the festive season provides us with an opportunity to count our blessings, think of others in need and share a gift of love,” she said.
A minimum of 50 bears allows Reach for a Dream to arrange a bear distribution at a children’s ward. Businesses and people are not only able to donate to this programme but may also participate in the distribution process if their donation is big enough.
Reach for a Dream also adds a snack pack, a reading or colouring book and crayons to each of the bear packages.
For more information about Reach for a Dream, contact national programme manager Polite Zhoya on 011 880 1740 or email