Gauteng Tourism Authority (GTA), the official destination marketing agency for the Gauteng City Region is looking forward to closing Africa Month celebrations with a bang.
The month of May is celebrated throughout the continent as Africa Month marking the formation of the Organisation of African Unity (OAU) in 1963 which later re-launched in South Africa as African Union (AU) in 2002.
Travel and tourism amongst member countries and the creation of regional tourism organisations to facilitate meaningful stakeholder engagements and sustainable growth in the sector has been one of Gauteng Tourism Authority’s major focus since inception.
The province of Gauteng continues to be a leading destination in terms of receiving the highest numbers of visitors to South Africa from the African continent.
The city of Tshwane has the largest concentration of African diplomatic missions in the world. Big city vibe and urban city living coupled with a vibrant lifestyle experience sets apart the city of Johannesburg from everyone in the continent as the most cosmopolitan African city.
Almost every African community and experience is represented in the city region of Gauteng, from the Little Addis in down town Joburg to Museum of African Design in Maboneng, the Melville street bar experience, Rosebank market African designs offerings to an oasis of garments and textile bonanza at Oriental Plaza and trade and fright logistics at the aerotropolis city of Ekurhuleni.
The Pan African Parliament continues its operations in Gauteng affording the destination another pole position to present its offerings to various member countries trading in the province.
Four of the top five biggest shopping malls in South Africa are in Gauteng, once again cementing the province as a competitive destination for shopping and lifestyle tourism for the African market.
“We have seen a tremendous increase in the numbers of African visitors coming to our shores for shopping and cross border trade. We are happy that for example, Angolans no longer choose Dubai, Paris or London but opt for the amazing Diamond Walk Mall in Sandton for their quality and value for money shopping experience”, explained GTA CEO Yoland Kona.
For the 5th consecutive year running, Johannesburg has emerged as the most popular destination city in Africa as reported in the 2018 MasterCard Global Destination Cities Index report.
The City of Gold recorded the highest international overnight visitor expenditure among African cities with travelers spending US$2.14 billion in 2017/2018, well ahead of Marrakech (US$1.64 billion). On average, international visitors stayed 10.9 nights and spent US$48 per day in Johannesburg, with shopping accounting for more than 50 percent of their total spend.
As we draw closer to the end of Africa Month, GTA working together with various stakeholders will once again be focusing on big lifestyle and entertainment events to draw African visitors into our shores.
The festivities schedule to pump the African drum beat, color and energy synonymous with our golden city region includes the Baseline Africa Day Fest at the iconic Constitution Hill, the Presidential inauguration at Loftus Stadium in Tshwane to name but a few.