Tourism Authority (GTA), the official destination marketing agency for the
Gauteng City Region is looking forward to closing Africa Month celebrations
with a bang.
month of May is celebrated throughout the continent as Africa Month marking the
formation of the Organisation of African Unity (OAU) in 1963 which later re-launched
in South Africa as African Union (AU) in 2002.
Travel and tourism amongst member countries and the creation of regional
tourism organisations to facilitate meaningful stakeholder engagements and
sustainable growth in the sector has been one of Gauteng Tourism Authority’s
major focus since inception.
province of Gauteng continues to be a leading destination in terms of receiving
the highest numbers of visitors to South Africa from the African continent.
city of Tshwane has the largest concentration of African diplomatic missions in
the world. Big city vibe and urban city
living coupled with a vibrant lifestyle experience sets apart the city of
Johannesburg from everyone in the continent as the most cosmopolitan African
every African community and experience is represented in the city region of
Gauteng, from the Little Addis in down town Joburg to Museum of African Design
in Maboneng, the Melville street bar experience, Rosebank market African
designs offerings to an oasis of garments and textile bonanza at Oriental Plaza
and trade and fright logistics at the aerotropolis city of Ekurhuleni.
The Pan African Parliament continues its
operations in Gauteng affording the destination another pole position to
present its offerings to various member countries trading in the province.
of the top five biggest shopping malls in South Africa are in Gauteng, once
again cementing the province as a competitive destination for shopping and
lifestyle tourism for the African market.
“We have seen a tremendous increase in the
numbers of African visitors coming to our shores for shopping and cross border
trade. We are happy that for example, Angolans no longer choose Dubai, Paris or
London but opt for the amazing Diamond Walk Mall in Sandton for their quality
and value for money shopping experience”, explained GTA CEO Yoland Kona.
For the 5th consecutive year running, Johannesburg has emerged as the most popular destination city in Africa as reported in the 2018 MasterCard Global Destination Cities Index report.
The City of Gold recorded the highest international overnight visitor expenditure among African cities with travelers spending US$2.14 billion in 2017/2018, well ahead of Marrakech (US$1.64 billion). On average, international visitors stayed 10.9 nights and spent US$48 per day in Johannesburg, with shopping accounting for more than 50 percent of their total spend.
As we draw closer to the end of Africa Month, GTA working together with various stakeholders will once again be focusing on big lifestyle and entertainment events to draw African visitors into our shores.
The festivities schedule to pump the African drum beat, color and energy synonymous with our golden city region includes the Baseline Africa Day Fest at the iconic Constitution Hill, the Presidential inauguration at Loftus Stadium in Tshwane to name but a few.