In an increasingly connected society, people are consuming content more than ever. Whether it is through a smartphone or smart TV, a tablet or laptop, entertainment has become big business resulting in the development of an industry critical to the economic success of a country.
Creative talent needs to be supported, and it is vital that funding for new artistic projects is made available.
Locally, however, with the payment of TV licence fees at an all-time low, South African artists are struggling to get the funding needed for growth. This is where the rent-to-own model can help make a significant difference.
This month-to-month contract enables a consumer to rent a range of television sets and other electronic goods with the option of taking ownership after the predetermined rental period. Not only does this provide consumers with several financially flexible options when it comes to products, but the rental agreement also includes the payment of the annual TV licence fee, where applicable.
As a consumer champion, an organisation like Teljoy is one of the very few innovators in this model in the country. As the first retailer to bring a TV set into South Africa, Teljoy has a long tradition of more than 40 years of working with end users to offer them a range of products designed for their needs.
Even though the annual licence fee works out to 72 cents per day, many people choose to ignore paying it even though not doing so could damage their credit records. A rent-to-own approach takes that responsibility from the customer and gives them the peace of mind that payment will always be up to date.
As a responsible, law-abiding corporate citizen, Teljoy is one of the biggest licence-paying entities in the country, ensuring the process is as stress-free as possible for its customers. With the relationship between the public and the national broadcaster when it comes to TV licences toxic at best, we are focused on giving our customers an experience they like while still providing the SABC with the funds required to develop local talent.
Consumers can buy a product today on a month-to-month contract. They can upgrade, downgrade, or cancel at any time with no lock-in. Delivery and set-up are included as well as maintenance and risk cover. If the set breaks, a technician will come and assist the customer.
This rent-to-own model provides the public with the best of all worlds. Not only do they have access to the latest technology without having to go out and buy a new set every couple of years, but they do not have to worry about paying for a TV licence, whatever the reason for not wanting to do so.