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Usain Bolt will take the lead in revitalising the Mumm champagne brand.  ~ 

OLYMPIC athlete Usain Bolt has won a new title!

He was recently announced as the CEO and face of the biggest champagne house in France, Maison Mumm.

This means that the world-acclaimed runner will be at the forefront of new ideas to keep champagne drinkers excited.

He said he was honoured to take on the role of CEO and to show the world what it means to celebrate and entertain in daring ways.

“My number one mission will be to improve Mumm’s legacy in celebrating victories in stunning ways. I’m very excited to invite all my fans around the world to raise their glasses with me.”

Usain’s long term goal includes spearheading initiatives to make the world aware of and ultimately aid in efforts to make this champagne a top brand.

The Jamaican runner recently made history at the 2016 Olympic games in Rio when he achieved the “triple-triple” – three gold medals at three consecutive Olympic games. Usain’s journey to worldwide stardom started at the 2008 Olympic games in Beijing where he won the 100m, 200m and four 100m races, all in world record times.

The champagne also has a new look that was created by award-winning British designer Ross Lovegrove. The 189-year-old champagne was founded by three brothers, Jacobus, Gottlieb and Phillip Mumm, German winemakers from the Rhine valley, and G Heuser and Friedrich Giesler on 1 March, 1827.

Since then it has been enjoyed by some of the top-notch celebrities and nobles across the world.

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