H&M will not be selling the racist product in Mzansi.
An ad recently surfaced in which a black child is wearing a t-shirt with the words “Coolest Monkey in the Jungle.”
The ad appeared to have been from their offices in Europe, as it shows the selling currency as the pound.
There have been calls from social media for the company to be boycotted.
Daily Sun contacted H&M SA, and they issued an apology.
“We sincerely apologise for offending customers with an image of a printed hooded top that was published on selected global online channels.
The image has been removed from all online channels and the product will not be for sale in South Africa” said Amelia May-Woustra from HM SA’s PR Department.
Social media users took to Twitter to vent out.