THE self-care trend has been on the rise and we’re seeing innovators taking advantage of the opportunities that come with it.

Lindy Rama-Ellis is one of the people who are making it big with her vaginal wellness brand, Fig Femme.

Lindy said she can’t keep up with demand after Kourtney Kardashian plugged her products on her website Poosh and on Poosh’s social media pages.

READ: 7 STEPS TO KEEPING YOUR PUNANI CLEAN THE RIGHT WAY!

The idea was met with great criticism because of how bizarre it is.

“But since then we have been picked up by Kourtney Kardashian’s Poosh, which has been incredible,” she said.

Promotion: On Thursday, Kourtney gave Lindy's brand a plug by including Fig Femme products in an article about vaginal health and 'natural ways to balance the vagina's pH'

Kourtney even shared the article on her personal Instagram page, which Lindy shared with her followers.

The former wife of Swimmer, Michael Klim, shared with Daily Mail that the products are made up of “Refresh Daily Wash” for your intimate parts, and the “Revive Hydrating Mist” for eliminating odour-causing bacteria.