Cleansing your face twice a day is an essential step in any man’s grooming routine. It may seem very simple, but there’s an art to getting it just right. Follow our do’s and don'ts to ensure a fresh, healthy complexion: 


  • Use lukewarm water. Warm water is very effective in lifting dirt from the skin, but if the water is too hot it could lead to dehydration. Hot water strips the skin of its natural oil barrier. 
  • Rinse thoroughly. Any soapy residue that stays behind on the skin will clog pores and lead to dryness. 
  • If possible, wash your face in the shower. The steam from the water will help open the pores, allowing your face wash to thoroughly do its job.
  • Invest in a good quality face wash (not a body wash!) free from harsh chemicals and soap, like FINO’s Gel Face Wash.


    • Reusing dirty face cloths. It may be irritating to pop your face cloth in the wash after every use, but reusing the same cloth over and over can spread bacteria, completely undoing all the good you try to do by cleansing! 
  • Drying your face with a used shower towel. We have microorganisms all over our bodies, and even after a shower, some bacteria may exist on our bodies. Using the same towel to dry off your body and face could potentially spread your body’s bacteria onto your face, leading to breakouts.
  • Washing and drying vigorously. Pulling and tugging at the skin has a negative effect on the skin’s elasticity. Instead, gently wash in circular motions, and pat the skin dry instead of rubbing it.
  • Washing too often. No matter how oily your skin is, never wash it more than twice a day. Any more and you will impair your skin’s natural oil production, resulting in over-compensation and breakouts.

    Suitable for the face and the beard, the FINO Man Gel Face Wash gently cleanses to remove daily impurities. It promotes soft, supple and moisturised skin, yet does not skimp on its cleansing abilities. A multifunctional product, its formulation also helps protect against ingrown hair and bumps.  

    The wash contains active natural essential oils such as sandalwood, vetiver and bergamot, which nourish the skin and beard. It is soap-free so it doesn’t strip the skin of its natural moisture. Skin is left feeling clean and refreshed! 

    FINO MAN Gel Face and Beard Wash is free from: 

    Alcohol, Soap, Parabens, Animal by-products, Fragrance 


    R69.95 at Clicks, Dis-Chem and selected pharmacies.