ACCORDING to the latest statistics released by the Broadcast Research Council of South Africa (BRCSA) there has been tremendous growth in listenership for SABC radio stations.
Ukhozi FM is leading the pack with eight million listeners. Metro FM follows with five million listeners. 5FM has recovered since the last stats and is currently sitting on one million, while SAFM leads the talk and news radio market with just under a million listeners per week.
Group executive for SABC Radio Nada Wotshela in a statement said the data presented by BRCSA reiterates the incredible power and influence of their radio stations.
“We are pleased to see that despite the consumer behavioural changes brought about by technological advancements which enable new media platforms, and offer audiences alternative sources of consuming content, radio remains a primary and trusted media platform.”
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“We have also steadily made inroads in the online space, which allows our audiences to always stay in touch with their favourite radio stations via digital, internet and social media platforms. This proves that our efforts are not in vain as the new RAMS track both linear and non-linear listening.”
Wotshela said for them, the data provided by BRCSA is also a clear indication that millions of South African households still rely on their programming for credible information and news, as well as entertainment.
“We take our role as the public broadcaster as a significant one. Thus, we continued to deliver on our public mandate during the most testing period in our nation’s history, demystifying the Covid-19 pandemic and providing comfort to the millions of South Africans who have suffered considerably during the lockdown. During this period, our staff members who are entrusted with the responsibility of ensuring that there is content on-air remained resilient and ensured that our delivery is not compromised,” she said.
