INTERNATIONAL sensation Sho Madjozi and Lasizwe, as well as Ofentse and Nelisiwe Mwase, have made it to the first ever YouTube Black Voices Class 2021.
In commemoration of George Floyd’s death, YouTube pledged $100 million (about R1 545 000) to start a fund that would be dedicated to black content creators.
Winners were announced on Tuesday, 12 January.
Among the 132 creators chosen from the USA, Britain, Kenya, Brazil, Australia, South Africa and Nigeria were local YouTubers Kay Ngonyama, Owami Hlongwane, Naledi Monamandi, Mac G, Thato Rampedi and Nicolette Mashile.
Various content creators – from beauty gurus, musicians, and activists to personal trainers, comedians, teachers and photographers – were chosen.
They’ll receive funding and support from YouTube.
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Of the 132 creatives, 21 are musicians. This is the list Sho Madjozi is on.
Some of the creators from the selected countries are Terrell Grice, Cyndee Black, Kaluhi’s Kitchen, Oscar Frank, Mitchelle Adaga, Lade Owolabi and Sauti Sol.
Taking to social media, Ofentse – known for directing music videos and his funny shows on YouTube, starring his wife Nelisiwe – said he was honoured to be chosen.
He wrote: “OMFilms has been inducted into this year’s #YouTubeBlackVoices Class of 2021!
“Myself and @nelisiwemwase are honoured to be a part of this group of content creators from around the world. Big thank you everyone who supports our @YouTube channel!”
Sho Madjozi also celebrated the opportunity on Instagram.
“YESSS!! I made it into the @youtubemusic’s #YouTubeBlackVoices artist class of 2021! Among some of the most amazing black artists right now.”