AFTER serving for five years at the prestigious Soweto Theatre, activist and artist general manager Nomsa Mazwai has left the position.
According to the organisation, prior to the pandemic she and her team had doubled theatre attendance numbers.
Her approach as an arts facility manager was refreshing and led to the growth of their outdoor events portfolio.
Asked how this was accomplished, Nomsa said: “Partnerships with Soweto producers, existing client retention and collaborative marketing and promotion activities.”
She said the best part of her job was the weekly walkabouts.
“During my time, we planted lawns around our building and it became a regular practice for the entire team,” she said.
“As a result, the Soweto Theatre really is the diamond of Soweto. In terms of rentals, my favourite rental clients were my sisters.
“They both brought important performances to the space and paid full price! In terms of partnerships, Basadi Ka DiTuku has to be the most iconic.”
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According to the organisation, during Nomsa’s time the Soweto Theatre strengthened its schools setworks programme.
“I worked closely with community and audience development manager, Makhosazana Hlatshwayo, to build this programme.
“While I’d gladly take the credit, I must be honest: Khosi did most of the heavy lifting. Public entities such as the theatre should strive to assist with nation building.
“Theatres, I think, make an important contribution to ensuring all learners access learning. Sometimes, a book is easier to understand when seen on stage.”
She said it was an honour to serve at an organisation that has such a rich history and produced some of Mzansi’s best acts.
“It was an honour and a privilege to work at the Soweto Theatre serving the people of Soweto. I was led by two strong women, Xoliswa Nduneni Ngema, my CEO, and Bridget Mashika, my line manager.
“I grew as a leader under their stewardship, and I’ll forever be grateful for the contribution they’ve made in developing me as a leader.”