The WesBank SA Motoring Experience, which will be staged at the Kyalami Grand Prix Circuit from 1 to 3 September, has six themes to cater for all interest groups in the world of motoring.
This year’s programme ranges from test drives and interactive motoring to a 4x4 experience, super cars and pit access to elite classic and motorsport legends.
“Never has a motoring event in South Africa offered such a wide range of activities and areas of interest as the upcoming event,” said Konstantin von Vieregge, the CEO of the organising company, SA Shows Messe Frankfurt.
“Originally, this expo was a basic but static display of vehicles and related products.
“Our move to significantly alter the concept of a motor show follows the international trend, which includes some events that ended their useful lives long ago and needed to be discontinued.”
That event was well accepted by many exhibitors and visitors.
As a bonus, this year’s show includes the 2017 Joburg Boat and Water Show, which will be co-located at the Kyalami venue during the same period as the Motoring Experience.
“The target market we are aiming for, in terms of show visitors, is wide as it includes car buyers, petrolheads and other motoring fanatics, motoring enthusiasts, and those for whom motoring is built into their lifestyles.
“There will also be many motorsport legends and significant number of car parades on the track.
“These will include parades showing 70 years of Ferrari, 50 years of AMG Mercedes-Benz, 50 years of Formula Ford and 50 years of the Ford Perana.
“We are confident that the Motoring Experience will provide visitors with an event that will ignite many different passions, ranging from excitement at high-speed track demonstrations to admiration for the awesome display of elite classic cars driven just for the audience,” said Von Vieregge.
