Siboniso Mncube, Sibangani Ncube, Sinethemba Masiku and Sipho Biyam are four of the 18 young and creative people who have stepped forward with their ideas.
They took part in Nike’s recent Sock Dart Creative Hub experience in Braamfontein and were chosen to work with the big brand.
They were handpicked to join the Nike team in Braamfontein for two days of workshops, mentor sessions and brainstorming.
They also received the opportunity to interact with two of South Africa’s top creative minds, Gustav Greffrath and Grant Sithole.
They networked with peers and were exposed to some of the inner workings of the brand before coming up with their own ideas.
During the brainstorming sessions, they were tasked with developing a new tagline for the launch of the Nike Sock Dart in Mzansi in February, individually or in teams.
At the final pitch, the students amazed the brand’s creative team with their original, locally flavoured ideas.
The ultimate winning team that won the panel over walked away with a R12 500 prize and an internship for two of the group members at the ad agency, Futura. Another two members from the runner up teams also got internships at Between10and5.
