LOCALLY celebrated margarine, Rama, is set to launch a Good Breakfast schools programme with the goal to improve learners’ breakfast habits. If kids eat healthy, it will ultimately ensure participation and school attendance – all thanks to good nutrition.
This initiative forms part of an answer to fight poor nutrition among school-age children.
Media personality Proverb has been chosen as the ambassador, and has written a song for the campaign called The Breakfast Beat.
According to Unilever’s Foods vice president Angela Klute, their recent research showed that without a good breakfast, children can experience difficulty concentrating and performing complex tasks, even if the child is otherwise well-nourished.
“One of the three primary goals of Unilever’s Sustainable Living Plan is to ‘help people take action to improve their health and well-being’, not just by providing quality food products that are both nutritious and appealing, but also by promoting healthy nutrition habits amongst consumers,” Klute said.
They will also look into launching a digital programme, The Breakfast Check, which will be available through USSD, Facebook Messenger and the Rama.co.za website.
Through this engagement, Rama will also teach parents the value of a good breakfast every day and get them to consider their daily breakfast choices with care.
Meanwhile the Rama’s Good Breakfast schools programme will teach children what makes breakfast good and then how to make it a daily habit through a 21-day behaviour change programme.
Children who take part in the programme will also learn The Breakfast Beat, written and recorded by ProVerb.
